Visually defining the term "muffin top" without having to spell out why it's funny is the brilliant part of this spot. We've all seen them. Sometimes they're unattractive; but there's something strangely compelling about a girl squeezing into jeans that don't quite fit. That soft little roll squishing out from the tight suffocating denim. I want to pinch it, bite it, chew on it.
Overall, I don't know that it makes me want Lifesavers, and I barely even buy "it's good to be sweet." But muffin tops are great.
I was too busy looking at her muffin top to even know what was being advertised... and isn't that the goal? A decent youtube clip... a bad ad.
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I respect your criteria for judging ads, but disagree with your grade.
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