The Mouth: Do we really have to review this one? It's forty seconds of talking while we watch a simple black and white cartoon that barely moves. I know that as a writer, I should appreciate a spot like this. Quiet, with a well-written VO; but during the Super Bowl, all it gets is a big, fat yawn. F.
The Hawk: Big, fat yawn is right. If more than 2% of viewers managed to sit through the beginning snooze fest, then I'd be amazed. The most egregious offense to me, is that it has the look, tone and feel of a financial/investment ad, and I HATE financial investment ads. F.
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