Tuesday, January 22, 2008

Monster.com, Legs: B+



By god, those legs are creepy. Otherwise, this is a nice big budget spot that tells a simple story. Great imagination and vision--the house, the town, the way people look at him. I think the line "there's a perfect job for everyone" is overkill; you'd have to be a complete moron to walk away from this without getting that. Especially when you have a great tag, which I think "your calling is calling" is.

The Hawk:

I like the story, etc., like the Mouth said. However, it's WAY too long before anything about Monster is mentioned. If you're with a group of people watching this, chances are when the brand is first mentioned, you're talking with those people about clever this is, and everyone misses it. Hit 'em early and often. C.

1 comment:

The Hawk said...
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