Sony Bravia, Bunnies & Balls: A+

What is HDTV good for? Watching amazing, colorful film in high definition. So Sony created a series of spectacularly visually captivating ads to illustrate this point. Paired with perfect music, done in old-fashion, pain-staking stop motion, the clay rabbit commercial is about as flawless as an ad can get. It shows you what's possibly when imagination meets technology, and if you have a Sony Bravia television, it shows it to you more vividly and clearly than anything else.

Equally as brilliant was the "balls" spot, for which they shut down a street in San Francisco and dumped/shot hundreds of thousands of bouncy balls down the road, filmed in ultra-slow motion.



Viewing these commercials on YouTube is a perfect illustration of the concept. At a low resolution, it's okay. High res, it's awesome. You can see a cleaner version of the commercial, as well as documentaries on the making of, on the Sony Europe website.