Navy, The Drones: D-

First, I'm of the opinion that only previews for upcoming films should be shown in theaters prior to a movie. But since that idea has clearly gone the way of the dinosaur, I'm now of the opinion that only really entertaining, cinematic ads should be shown. If you show me something that I normally see on television, it makes me hate your brand. That being said, this Navy commercial was not anything I've seen before--thankfully. Hence, I did not give it an F like I wanted to.



Is it supposed to be funny? A mock 70's commercial detailing the function of Navy weapons? Now, correct me if I'm wrong, but there's nothing really funny about being in the Navy (aside from those little sailor hats). Are you trying to trick people into thinking the Navy is a big joke? That you play with fun toys? Or is the message these things fight for you, so you're less likely to die... What's next, an Army recruiting ad featuring a musical number set in Guantanamo?

And, "Filmed entirely on location whereever freedom is being protected" ?

Someone should lose their job for this.

#10 Creativity's Most Viewed--Skittles, Stable: D+

Creativity Magazine is rolling out their ten most viewed ads of 2007. We'll be rating each as it comes out. Number 10 on the list was the Skittles "Stable" spot:



Generally, I love Skittles advertising. They some up with some of the strangest shit you'll ever see and somehow make it relevant to candy. But this one, though funny, is just too strange. Skittles are a food. You put them in your mouth, so in my opinion, the advertising should not make you feel sick to your stomach. While the acting is good and the spot is funny overall, that machine suckling away at that old man's bare chest is terrible. I have the same reaction to that as to someone sticking their finger in my belly button...nausea. Not what you want people to feel when they think about your food.

Do The Good Day: F-

I first saw a print ad for this while riding the subway. The ad literally had instructions:

1. push to the left, push to the right
2. roll forward, roll back
3. clap your hands

Not only is that a terrible dance, but there's no way you can believe their claim that "everybody's doing it." I would venture to say that no one is doing it. And no one will ever do it.

Then later--on Thanksgiving, of all days--I saw the abomination of a television commerical. Not only does it ensure that I will never, ever, in my life, do "the good day" or watch Good Day New York, but it also makes me want to gouge my eyes out and slam q-tips, which I do so love, deep into my ears.



What kind jackass sits back, pays for this production, sees the finished product and thinks to himself, you know what? We've done an excellent job here. I think this is going to boost our ratings. Even worse...it probably wasn't just one person. There was probably a team of go-getters sitting around a table giving one another handjobs in celebration of their brilliant creation. The only hope for this campaign is that I will one day wind up sipping whiskey next to a guy who laughs and says, "you'll never believe the absolute horseshit campaign I sold Good Day New York..." because it must be a joke.

If you didn't know this was going to get an F before, know it now.

F fucking F F F. F-.