Bud Light, Talking Dog: A

I could do without the corny squirrel line at the end, but that dog saying "sausages" over and over again kills me. Dogs love sausages. After thinking about it though, they maybe borrowed from this classic:

Coors Original, Changing: D

It seems Chevy has inspired other advertisers with their "this is our country" mantra. The newest addition to the annoying repetitive, underhandedly racist song and dance troop: Coors Original. In their latest commercial, they have the whitest, ruggedest, "most American" men doing American things while this song plays:

"Changing, yeah, everything's changing.
But I'm through with all this changing.
I like the way I'm living.
And I got my reasons why,
I'm not going to go changing.
I'm not gonna go changing."


If you keep score in the commercial, this is what we're looking at:

White men with five o'clock shadows: 8
Dogs: 2
Asians: 0
Latinos: 0
Black people: 0

Most of me thinks this effort deserves an F. But Coors Original knows its audience and they shoot right for it. I guess you have to respect their straight-forwardness. The point of advertising, after all, is to sell more product, not make friends with all races. In addition, that terrible song somehow burns itself into my brain. I might not go changing either.

Stay tuned for the "this is our country" spectacular.