Where Kevin Garnett Happens

This might be the #1 spot from the campaign. It appeals to the "everyman" out there by showcasing one of the best aspects of sports -- it's melting pot effect. Sports, specifically the NBA in this case, can bring people together from all walks of life, and this ad showcases that scenario. In addition, this had to be very appealing to a specific NBA niche -- the Celtics fan. This commercial really tugs at my emotions. I love it. A+.

The Mouth:

No part of me disagrees with my associate here. For me, it's the song. An unexpected, fairly forgotten song that fits perfectly with the message. The only part that I don't like is that it's Boston. They took our Tom Brady. And now Detroit doesn't get KG? Still: A.