Gatorade -- Man's Best Friend

The Mouth:
I'm not even going to pretend to understand what this means. Man likes Gatorade like dogs like water? Man drinks dogs? Dogs love Gatorade? Gatorade would drink Gatorade? The setup got my attention, and did make me feel kind of thirsty, but the payoff was terrible. Didn't fit the Gatorade brand at all. Was this a consumer created ad? Or did some ad-man trick Gatorade into buying a video he made of his dog? D-.

The Hawk:
I agree. No idea what they are trying here, unless it's: "Our drink tastes like nasty dog slobber. Yum." Also, I don't know what the joke is, but the punchline is: Michael Vick!!! OHHHHH!!!! F.

Bud Light, Talking Dog: A

I could do without the corny squirrel line at the end, but that dog saying "sausages" over and over again kills me. Dogs love sausages. After thinking about it though, they maybe borrowed from this classic:

Sonic, Two Guys Campaign: A-

What a concept. Put two comedians in a car, give them a food topic and let 'em go. I don't know how scripted these are, but the fact that they come off as natural and improvised is great. The newest one I've seen, "turf and turf" is great--though I can't find it on YouTube. It's for a breakfast sandwich with two pork products (two of either ham, sausage or bacon) and he refers to it as the "turf and turf" because they're both on land. Simple, funny, memorable.

I did, however, take off some points because I wasn't sure Sonics actually existed. I'm not alone when I say I've never seen a Sonic in real life. I did a little research and found that the nearest Sonic is 63 miles from my house. And 135 miles from my parents' house in suburban Detroit. Why am I constantly seeing Sonic ads? Seems like wasted money, to run national ads when your establishment is over 100 miles from the target audience. The only way this makes sense is if there's a plan to open 10,000 Sonics over the next year, some of which are close to the places where I see their commercials. Should that be the case, this instantly becomes the world's greatest teaser campaign. Because if there was a Sonic near me, I'd try it simply because I like the ads.

But there's not; so I won't.



"unsad wet afternoon chunk."