Wednesday, January 23, 2008

Jeep Liberty -- Rock Me Gently



This makes me absolutely cringe in terror. It's, like, sooooooooooooooo, totally, annoying. Dude. And you know what? I've seen this ad approximately 3.78 billion times, and guess what? I had NO clue what car it was advertising. Way to go Jeep. This is the type of ad that makes swear to NEVER buy from a company. In fact, anyone have Dr. Kevorkian's number? I need his "assistance"... F.

The Mouth:

My first reaction to seeing this ad was disgust. What a waste of advertising dollars from Jeep, a company with a product that has demanded some of the industry's best work. But for some reason, repeated viewing has softened me. Not to say that I like it, because I don't, at all. I have simply ceased thinking of this as a commercial and ceased noticing there's a car--or Jeep--in the ad. I simply hum along with the song, which is also pretty awful. I can't help it if my brain is easily tricked into liking things it sees over and over again.

This is one that slipped through the cracks at Jeep. Jeeps are meant to run animals over. I think a commercial featuring all of the animals in the commercial being run over would certainly be a step in the right direction.

D.

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