NBA, Where Amazing Happens: A

"Where amazing happens." What a great, outstanding line. Something about it sounds wrong, which makes it all the more...amazing? A great example of how much you can do with a simple, true idea and great writing. Where never meant to happen happens. Where amazing happens. Where amazing happens. Where amazing happens! I love saying it. Say it with me. Where amazing happens.


The Hawk:

My first reaction to The Mouth liking this saying so much was negative at best. I thought it was too corny and cheesy. However, the more I think about it, it's not the tag line I don't like, it's this particular ad. It is too over the top with the piano music... almost a self-righteous type feel. I bet Mike Breen loves this one. The exploitation of the afro doesn't help my opinion, either. I much prefer the individual player ads that go along with this campaign. Continue reading the next few entries for the reviews of those...

C for this one.