Audi -- Godfather Remake -- HORRIBLE

What? Horrible. Stupid. A bad ad is one thing... a bad ad that is featured as the second ad shown during the Super Bowl, is a whole 'nother level of terrible. The fact that they fail horribly in re-making a scene from an all-time classic movie, Godfather, just makes it all the more awful. A car hood spilling oil in the bed? Huh? On the bright side, the car itself looks awesome, and good or bad, this gets the Audi R8 name out there. F.

The Mouth:

Well, if you look at the premise, that Audi is putting old luxury on notice, it actually isn't a bad spot. That's what the horse head in the bed was, notice. Granted, it's a little hokey and I don't know if it's Super Bowl worthy, but it gets your attention and it makes sense with the messaging. And that new Audi looks HOT. B-.

The Hawk:

This is worthy of a rebuttal. In the The Godfather, man who gets a horse head in this bed is the one being put on notice. So if this spot is analogous, that implies the old guy in the bed IS old luxury. But in actuality, he's just a man, and old luxury is actually chopped up and killed. It doesn't even make sense. This was butchered, pun intended, at every level.

More from Mouth:
You're getting very literal now, my PC-based friend. Sure, you're right that the man who gets the horse head was being put on notice. But don't you think other horses associated with that horse--his friends and family--were also put on notice? I mean, they cut off that horse's head. So technically, I think you could say that other similar horses were also put on notice, which would make the metaphor start to work. It could also be argued that the old man represents old luxury and the car, in this instance, takes the role of the horse--a beloved form of transportation.