Dell / Red -- Guy In Streets With Laptop

The Mouth:
I like the song. And the effort by Dell to join the ranks of GAP and whoever else is participating in the (RED) program. But the Super Bowl is probably not the time to launch this campaign. It was a somewhat clever idea with the people all cheering him on as he walks through the street, but the concept seems to be almost lifted (with lamer results) from this old Starbucks ad. Very average. C.

The Hawk:
They try to show the product early, but I just thought he had a red notebook. I had no idea what was going on during most of the ad. Why is everyone cheering? What did this guy do? Even after seeing that he has that red laptop, I still don't see what the hullah bulloo is all about. Uninteresting. Uninspired. D.