Shhhhhhhh, let's try and make our ads as quiet and ignorable as possible. We don't want to wake up anyone who might be sleeping during the Super Bowl. Nor would we want to interrupt their conversation about the game. I think people will respect us for being polite and tactful; that should translate into increased car sales. ERROR.
Hyundai Genesis -- Crazy Big Twist
First, ads that are self-aware of themselves always feel like a hack-job. So this already has that going against it. This ad barely even registered on my radar. More poignantly, no one who is shopping for a Mercedes is going to have Hyundai on their radar. Not even after 1000 soft-spoken, "think about it" commercials. And if you can't afford a Mercedes, do you really care that you can get a car that's "as spacious"? Is that really what luxury means to you? At least tell us it has the same engine, or safety features, or in dash nav system as the Mercedes. But then again, maybe all you can talk about and still be in the same ballpark is space. Congrats. Does it look and feel like a Lexus or Mercedes ad? Yeah. Was that the point? I think. Is that a good idea? No. D+.
Hyundai Genesis -- Aren't Gonna Like It
I'm pretty sure the USA Today Ad Meter is going to say this ad sucked. No one is going to remember it. And if they do, they'll probably think they saw an ad for BMW, Mercedes or Lexus. That's the problem with making your ad look like the ads of your competitor, then saying the names of said competitors in the same ad. People will think they saw an ad for your competitor. On the bright side, the car looks nice and I like that typing sound at the end when the words come up. D+.
The Hawk:
"Ooooooooooo!!! He dropped it on Mercedes head like that, son! Ish was deep, kid!" Who are they kidding? A Hyundai is Hyundai and a Mercedes is a Mercedes. If you can get Jay-Z to talk about his Hyundai, then you'll have my attention. Until then, stay in your lane, pun intended. F.
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