Toyota Sequoia -- Big Wheel Race

The Mouth:
And the mongoose flies! Yes! Why is it so hard to do ads for family cars that make them seem cool? This ad begins to break the nauseating mold that most family car ads are cast from. Get some fresh music and show families tearing it up. Show 250 berserkers screaming down a hill on big wheels. Show that it's about more than getting from point A to point B, or keeping the kids quiet. We all know family cars are safe and we'll ask about that in the dealership, but we're still humans. We still want to feel like the $35,000 cars we're buying are cool. I would have loved for this to be for a minivan.

"Seats eight crazies." Indeed. A-.

Also, it's the perfect counterpart to the other Toyota Sequoia commercial, which I love.

The Hawk:

That's all well and good, too bad it's a rip-off of this CLASSIC H2 ad. I hate copycats. Big wheels are fun though, so I can't fail it, as much as I want to. C-.