Doritos -- Mouse In The Wall

The Mouth:
When I first saw this, I thought it was okay. Kind of funny. Personally, I would have liked to see some sort of giant human trap that snapped and broke the guy's neck, then we'd see the mouse sitting in his chair, eating Doritos and watching. After doing some looking around, I believe that this is a fan-created ad, winner of a contest put on by Doritos. Alone, as an ad, I would probably give it a lower ranking. But when I look at the larger idea and the level of consumer involvement this probably inspires, B+.

The Hawk:
I like this one a lot. Looks like the fans were indeed better than the majority of the pros for this Super Bowl! The product is clearly but not annoyingly shown and the surprise of the mouse attack is funny. Good job. A.