Thursday, January 3, 2008

#2 Creativity's Most Viewed--Cadbury, Gorilla: C-



It has to do with fine chocolates how?

Oh, it's a glass and a half full of joy.

No, not really. More like "a quarter cup of fairly amusing."

2 comments:

spenceman said...

Let's see... A guy in a monkey suit nostrilling to a Phil Collins song in a recording studio... why do I want chocolate? I'd rather have a jug of gas and a match to cleanse my mind. Why can't monkeyman be wearing a crappy costume like Jim Belushi from Trading Places? And why do we need to hear a song from a has-been who pens melodies for Disney? Couldn't King Kong be iPodding on the subway, playing air drums while some skinny jeaned sexless slacker is enjoying a cadbury a few seats away while everyone ignores each other? The train screeches, the lights flicker to black, "enjoy the ride" appears, then the logo. done. no one's mind is sullied and cadbury's revenues increase due not to the ad but a rumored story that Jessica Alba likes cadbury and pickles. Thus enabling more numbing mediocrity costumed as a smarter and costlier campaign engineered by the latest, or loudest, advertising squawkhut.

The Hawk said...

A good youtube clip, a bad ad. I don't like ad exec masturbation spots at all. Give me a classic 30-second joint. F.