Doritos -- Mouse In The Wall

The Mouth:
When I first saw this, I thought it was okay. Kind of funny. Personally, I would have liked to see some sort of giant human trap that snapped and broke the guy's neck, then we'd see the mouse sitting in his chair, eating Doritos and watching. After doing some looking around, I believe that this is a fan-created ad, winner of a contest put on by Doritos. Alone, as an ad, I would probably give it a lower ranking. But when I look at the larger idea and the level of consumer involvement this probably inspires, B+.

The Hawk:
I like this one a lot. Looks like the fans were indeed better than the majority of the pros for this Super Bowl! The product is clearly but not annoyingly shown and the surprise of the mouse attack is funny. Good job. A.

Singing Contest Winner for ??? -- Super Bowl

The Mouth:
There was a contest? For what, for who? Why do I care? Waste of money. My associate couldn't even remember who sponsored this. I do, but only because I was so disappointed. Doritos. You have a brand known for doing fun commercials, commercials that people enjoy. And you generally can fit your product into that ad. And this is how you spend your money? Now, I'm sure there were all sorts of other components to this; live events, internet videos, etc. But during the Super Bowl, I just don't care. I vote we don't post the ad and give additional publicity to some girl singer I don't really ever need to see again. I also think iTunes may have had something to do with this. D-.

The Hawk:
Who? What? When I saw this, I thought I had accidentally changed the station to MTV2. This really wasn't even an ad, I guess, so maybe we shouldn't even review this. I had no clue what was going on. F.