Coors Original, Changing: D

It seems Chevy has inspired other advertisers with their "this is our country" mantra. The newest addition to the annoying repetitive, underhandedly racist song and dance troop: Coors Original. In their latest commercial, they have the whitest, ruggedest, "most American" men doing American things while this song plays:

"Changing, yeah, everything's changing.
But I'm through with all this changing.
I like the way I'm living.
And I got my reasons why,
I'm not going to go changing.
I'm not gonna go changing."


If you keep score in the commercial, this is what we're looking at:

White men with five o'clock shadows: 8
Dogs: 2
Asians: 0
Latinos: 0
Black people: 0

Most of me thinks this effort deserves an F. But Coors Original knows its audience and they shoot right for it. I guess you have to respect their straight-forwardness. The point of advertising, after all, is to sell more product, not make friends with all races. In addition, that terrible song somehow burns itself into my brain. I might not go changing either.

Stay tuned for the "this is our country" spectacular.