Where Kevin Garnett Happens

This might be the #1 spot from the campaign. It appeals to the "everyman" out there by showcasing one of the best aspects of sports -- it's melting pot effect. Sports, specifically the NBA in this case, can bring people together from all walks of life, and this ad showcases that scenario. In addition, this had to be very appealing to a specific NBA niche -- the Celtics fan. This commercial really tugs at my emotions. I love it. A+.

The Mouth:

No part of me disagrees with my associate here. For me, it's the song. An unexpected, fairly forgotten song that fits perfectly with the message. The only part that I don't like is that it's Boston. They took our Tom Brady. And now Detroit doesn't get KG? Still: A.

Where Kevin Durant Happens

Another great one. Excellent use of special effects and I like the music selection. This is the type of spot you want to watch over-and-over again, saying "How'd they do that?" and to see all the different jerseys. A commercial with Tivo factor is priceless. Of course, I'm an NBA fanatic, so maybe that's just me. A+.

THE MOUTH:

There's nothing I dislike about this spot, but it doesn't give me a boner like it does my repsected associate. Does he grow up at all? Do his arms get bigger? When he bulks up a little, look out. Also, I met him once and when he shook my hand he did it like I was a toddler and he was my lumberjack grandpa. Damn my not giant hands. B-.

Where Steve Nash Happens

Here is the Steve Nash spot from the NBA's "Where Amazing Happens" campaign. It cleverly uses the car's navigation lady to detail Steve Nash's path to success. A good idea by the NBA to use one of their most popular and marketable (meaning white) players. I love this one, although I can that it may fall under the "what the hell was that advertising?" category. B.

THE MOUTH:

I love Steve Nash, but I don't like this commercial much. I don't think using that navigation system to tell the story is all that clever--although it works with "where you have arrived happens." I hate that robot navigation voice in cars and this doesn't really do anything to diminish that. "You are now receiving your 2nd MVP" is possibly the worst line. The style is interesting, but doesn't seem to match the character of the NBA or the other spots in this campaign. C-.