Tuesday, December 18, 2007
Sony Bravia, Bunnies & Balls: A+
What is HDTV good for? Watching amazing, colorful film in high definition. So Sony created a series of spectacularly visually captivating ads to illustrate this point. Paired with perfect music, done in old-fashion, pain-staking stop motion, the clay rabbit commercial is about as flawless as an ad can get. It shows you what's possibly when imagination meets technology, and if you have a Sony Bravia television, it shows it to you more vividly and clearly than anything else.
Equally as brilliant was the "balls" spot, for which they shut down a street in San Francisco and dumped/shot hundreds of thousands of bouncy balls down the road, filmed in ultra-slow motion.
Viewing these commercials on YouTube is a perfect illustration of the concept. At a low resolution, it's okay. High res, it's awesome. You can see a cleaner version of the commercial, as well as documentaries on the making of, on the Sony Europe website.
Subscribe to:
Post Comments (Atom)
1 comment:
This is just advertising masturbation. They spend all this money on these big, elaborate "commercials" but they complete miss the point. Only people that are viewing this in HD will get the full experience... but they already have an HD TV! F.
Post a Comment