Toyota, World Of Warcraft: B+

First, congrats to Toyota for doing anything involving World of Warcraft. I don't know much about it, except that it is some sort of online fantasy game for nerds. By recognizing that the world is filled with nerds--and that nerds also need trucks--Toyota taps into a previously untargeted market. This ad manages to speak directly to the nerds, and also subtly mock them. Subtle mocking...the best kind.

The concept was likely born from the infamous Leroy Jenkins video that was all the rage about four years ago. I'm not sure if that makes it better or worse.



Leeeeeeeroy Jeeeeenkins! Better.